Cast Concepts: Concrete Artists creating beautiful concrete works
Explore how Golden Goose Digital elevated Cast Concepts’ brand with a tailored digital strategy, enhancing their online presence and engagement.
“James and the team at Golden Goose, got our brand from the first few minutes of chatting with them. They were so passionate about creating something amazing for us and their passion ignited our passion! We love our new brand and are excited to show our product the world”
We are proud to feature Cast Concepts, a Melbourne-based creator of bespoke concrete pieces including bench tops, fire mantles, basins, and custom furniture. Their work is characterised by a minimalist aesthetic, heroing the natural and subtly raw beauty that concrete creates.
We developed a brand identity for Cast Concepts that functions like an art gallery backdrop—subtle yet impactful, allowing the distinct characteristics of each concrete piece to dominate the visual space. This strategic branding approach ensures that Cast Concepts' products are the focal point, engaging viewers without overwhelming them. The logomark draws inspiration from the subtle interplay of light and shadow that concrete naturally exhibits. To complement their creations, we utilised a warm, neutral colour palette that softens the typical starkness of black and white and enhances the material's minimalist appeal.
Our collaboration with Cast Concepts showcases our expertise in crafting a brand identity that not only aligns with but elevates the unique qualities of our client's work, making their offerings not just visible, but memorable in the marketplace.
